MarTech Series – Marketing Technology Insights
Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.
Some 88 million online shoppers spent $8.9 billion on Black Friday 2021, making it a critical time for marketers to attract potential buyers. Anyword’s powerful predictive analytics helps generate high-performing marketing copy for every channel and every format.
“Marketers will spend billions on paid ads as well as organic strategies,” said Eli Bar-Lev, chief marketing officer at Anyword. “Creative is king, and Anyword works with hundreds of thousands of ads across industries. Our expert team put together best practices for building high-performing imagery and copy.”
For building a Black Friday campaign strategy, Anyword provides both big-picture strategies and specific ground-level message guidance.
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Strategies include:
Specific messaging recommendations include:
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Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns – MarTech Series
