Augmented Reality and Virtual Reality Market Size to Increase by USD 364557.67 Million: 35% growth to originate from APAC – Technavio – PR Newswire

Searching for your content…
In-Language News
Contact Us
from 8 AM – 10 PM ET
News provided by
Nov 27, 2022, 20:30 ET
Share this article
NEW YORK, Nov. 27, 2022 /PRNewswire/ — The Augmented Reality and Virtual Reality Market by Technology, Application, and Geography – Forecast and Analysis 2023-2027 report has been published by Technavio. Market growth is estimated to accelerate at a CAGR of 52.37% and register an incremental growth of USD 364557.67 million during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download A Free PDF Sample Report

By region, the global augmented reality and virtual reality market is segmented into APAC, North America, Europe, the Middle East and Africa, and South America. APAC is estimated to contribute 35% to the growth of the global market over the forecast period. The rising adoption of smartphones and increased investments in AR and VR technologies in the retail and healthcare sectors are driving the growth of the regional market.
The augmented reality and virtual reality market report includes information on the key products and recent developments of leading vendors, including:
The market is driven by factors such as the increasing demand for AR and VR technology, product launches, and the increasing number of M&A activities. However, high development costs associated with AR and VR apps are hindering market growth.
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample
The augmented reality in retail market study is a comprehensive report with in-depth qualitative and quantitative research evaluating the current scenario and analyzing the growth of 39.0 and a CAGR of 41.7% with the market share increasing by USD 9.24 billion during the forecast period 2021 to 2026. The use of AR technology to make advertising more effective is notably driving augmented reality in retail market growth.
The augmented and virtual reality in healthcare market share is expected to increase by USD 6.55 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 29.13%. The growing demand for healthcare services is notably driving the augmented and virtual reality in healthcare market growth, although factors such as infrastructural and integration issues may impede the market growth.
Technavio’s library includes over 17,000+ reports, covering more than 2,000 emerging technologies. Subscribe to our “Basic Plan” at just USD 5,000 and get lifetime access to Technavio Insights
What are the Key Data Covered in this Augmented Reality And Virtual Reality Market Report?
Augmented Reality and Virtual Reality Market Scope
Report Coverage
Page number
Base year
Historical year
Forecast period
Growth momentum & CAGR
Accelerate at a CAGR of 52.37%
Market growth 2023-2027
USD 364557.67 million
Market structure
YoY growth (%)
Regional analysis
APAC, North America, Europe, the Middle East and Africa, and South America
Performing market contribution
APAC at 35%
Key consumer countries
US, China, Japan, Germany, and UK
Competitive landscape
Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled
Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp.
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
SOURCE Technavio
More news releases in similar topics
Cision Distribution 888-776-0942
from 8 AM – 9 PM ET


Sharing Is Caring:

Leave a Comment