FIFA 2022: Is Nike the G.O.A.T this year? – ET BrandEquity – ETBrandEquity

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalize content and targeted ads, analyze site traffic, and understand where our audience is coming from. You can also read our privacy policy, We use cookies to ensure the best experience for you on our website.
As the FIFA World Cup 2022 in Qatar picks up pace, we look into some of the brand associations from this year. While Nike was a clear winner with 13 national team jersey deals, arch rivals Adidas and Puma weren’t much behind, striking seven and six deals respectively.
The last three sponsors – two American and one from the Middle East – were announced hours before the opening game: YouTube, Visit Las Vegas and Fine Hygienic Holding, all in the third-tier category of regional sponsors.
The event, held every four years, typically boosts beer consumption globally, and the Belgium-based maker of brands such as Stella Artois and Corona clearly wants to profit from the millions of dollars it has paid to be the tournament’s official brewer.
News
See whats happening in Marketing & Advertising right now