To mark its 40th anniversary celebration, FoodCo has launched two new retail outlets in Idi-Aba and Ita-Oshin, Abeokuta, Ogun State.
This brings the brand footprint to 18 stores and consolidates its continuous upward trajectory in a market driven by a large youth population and increasing sophisticated consumer tastes.
As part of activities marking the anniversary, FoodCo will be holding a week-long promotional offer. Shoppers in the new outlets at Idi-Aba and Ita-Oshin will also be treated to big discounts and freebies on purchases including groceries, cosmetics, phone accessories, home appliances, food and beverages, among others.
Established in 1982 as a fresh fruits and vegetables stall in Bodija, Ibadan, FoodCo has grown to become operators of the largest supermarket chain brand in Southwest Nigeria, outside Lagos, with footprint in Ibadan, Lagos, and Abeokuta. It was also listed as one of Africa’s fastest growing companies in a 2022 ranking by Financial Times and Statista.
Speaking on activities to mark the anniversary, the Managing Director of the firm, Ade Sun-Basorun expressed gratitude to the company’s stakeholders for helping it achieve the milestone.
He said: “The reality of today’s retail business is that only innovative, customer-focused brands can successfully navigate the terrain and deliver sustainable investment returns. In just this decade, we have gone through two economic recessions, battled a global pandemic, and have had to adapt to the demands of a digital transformation that has redefined the nature of retail.
“However, as we mark our 40th anniversary this year, we are truly humbled that we have not only been able to weather the storms, but we continue to put together the building blocks for sustainable growth in the coming years ahead…”