Hootsuite Unveils the Top Social Media Marketing Trends for 2023 – Yahoo Finance

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year
VANCOUVER, British Columbia, November 15, 2022–(BUSINESS WIRE)–Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite is excited to today announce the launch of its seventh annual Social Trends Report, providing a deep dive into the industry behaviors guiding brands’ marketing and social strategies this year.
At the time that last year’s Social Trends Report was released, pandemic restrictions were starting to ease and markets were booming – a positive turn of events that had many feeling optimistic for the future. However, looking ahead into 2023, a looming recession, rising inflation, declining consumer spending, and workforce reductions across major business sectors have made decision making precarious for businesses of all sizes. Despite this uncertainty, Hootsuite’s report shows that there is good news on the horizon.
Social marketers are experiencing a defining moment in history for the industry. After decades of advocating for social to have a seat at the boardroom table, it’s finally happening – social marketers are getting more agency over their work, and social media marketing has matured as a profession.
"Social media has never played a more central role to businesses. As businesses continue to look for ways to future-proof operations and connect with today’s tech-savvy customers, social media and digital marketing will inevitably play a part in nearly every business strategy," said Maggie Lower, Chief Marketing Officer, Hootsuite. "In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits. Stronger brand reputation, greater customer interaction, trust and loyalty – now and in the future – depends on it."
Leveraging surveys from over 10,600 marketers and primary interviews with dozens of social marketing practitioners, leaders, observers and partners, we found compelling insights spanning the social ecosystem – from social marketing and care to social commerce. Here are the top insights for marketers to consider in the year to come:
Big brands are investing less in influencer marketing, opening the door for small businesses to engage top creators (at lower price points!)
Social’s newfound exposure in the C-suite opens it up to new levels of scrutiny – with differing opinions on what ROI looks like among social marketers and senior leaders
Recycling content becomes a thing of the past; marketers stop chasing new features and start getting more strategic, creating more creative, unique content for fewer platforms
Social commerce loses traction with platform pull back, but is only a loss to those that follow suit; marketers with the patience to hold on see new opportunities to gain a competitive edge
Google, who? Social search optimization emerges as a make-or-break skill for marketers
The return to brick-and-mortar shopping makes businesses lose focus on digital customer service – opening the door for chatbot adopters to gain a massive advantage
Marketers don’t feel equipped for digital customer service, and the implications of unanswered DMs are further reaching than one might think
Social has become intrinsically intertwined with how people live, work, operate, and shop — with more than 4.7 billion people around the globe now using social media. While keeping up with all the evolving trends can be intimidating, Hootsuite’s Social Trends Report offers marketers a guide to the wild world of social — complete with simple, specific recommendations — to help them gain an edge on their social strategy in 2023 and build community and connection with their customers.
"In a year marked by global economic and social upheaval, brands and organizations are looking for tools to help navigate their business through the noise to connect with their customers — and with even more urgency as we all become more digital and connected," said Tom Keiser, Chief Executive Officer, Hootsuite. "With the launch of our 2023 Trends Report, we’re proud to provide our insights, recommendations and tangible recommendations to help organizations not only successfully navigate the digital wilderness, but also adapt to new buyer trends, find new ways to support their customers, and identify new paths for growth."
To help our customers put the top social trends into action in real-time, we have paired each trend within the report with newly-created resources that social media marketers can build into their strategy and begin using today. The suite of resources developed to support this report (available for download at the links below) include:
Social Marketing
Creator Brief Template for Small Businesses, helping social marketers to align goals and deliverables with the creators they are engaging, while at the same time including clauses that ensure a mutually beneficial partnership.
Social Media Report Template, complete with a success snapshot, data tracking, results and analysis to show social’s ROI to senior leaders.
Social Media Audit Template, designed to help social marketers evaluate their current social media efforts and help inform their strategy for the new year.
Social Commerce
Getting Started with Social Commerce Guide, breaking down the three simple steps required to start turning a brands’ social followers into paying customers.
Social Post SEO Checklist Template, providing a list of tips to check off the list when developing social posts to ensure SEO is optimized.
Social Customer Care
Facebook Messenger for Customer Care Guide with everything brands need to know to build stronger relationships with their customers across messaging platforms like Facebook Messenger.
Essential Direct Messaging Replies Template – a templated list of DM responses to enhance the social customer care experience, eliminating the need for our customers to think about how to respond next.
Get the complete analysis, brand examples, and strategies for 2023 in the full report.
About Hootsuite
Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.
Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.
To learn more, visit www.hootsuite.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221115005490/en/
Hootsuite Media Team
If you’re among the hundreds of thousands who get divorced each year, you might wonder whether you’ll be eligible to collect spousal Social Security.
The 2018 survey was referenced in a shareholder lawsuit alleging the Tesla CEO's $50 million pay package is overpriced.
The tech giant is planning to invest $1 billion to produce 12 to 15 movies a year (roughly on par with major studios like Paramount), according to a new report from Bloomberg.
After nearly a century, Disney (NYSE: DIS) has become synonymous with entertainment. Disney has evolved and changed with the times, and nowhere is this more apparent than in its successful foray into the streaming-video market. Disney+ has gone from a budding start-up to an industry powerhouse in just three short years, boasting more than 164 million subscribers worldwide.
A Columbian judge has reportedly been suspended after she was caught on camera smoking in her underwear during a Zoom hearing. This video circulating on social media allegedly shows judge Vivian Polania lying on a bed puffing a cigarette during a virtual debate. Ms Polania has previously been issued warnings about her personal Instagram posts, which also show her in her underwear. In response, she said she was just expressing herself as a "braless and open-minded" woman. The hearing in question was about whether a man held over a car bomb terror attack should be granted bail.Twitter
Streaming losses are weighing on the stock. To fix them, the entertainment giant will have to charge more for less—an approach that has drawn grumbles at the theme parks.
Reuters Adidas To Investigate Misconduct Allegations Against Kanye West Adidas AG (OTC: ADDYY) (OTC: ADDDF) initiated a probe against Kanye West into allegations of inappropriate behavior after receiving an anonymous letter making several allegations. The investigation follows a report by Rolling Stone magazine that detailed alleged incidents of inappropriate behavior by Ye toward staff and prospective employees. Microsoft Vulnerable To EU Antitrust, Triggered By Salesforce Microsoft Corp (NASDA
The South Austin headquarters of a startup that has garnered global attention for its 3D-printed homes was engulfed in flames in the early morning hours after Thanksgiving. Two buildings have been deemed "a total loss" by the fire department. The company, along with partner homebuilder Lennar, is in the midst of proving the new technology in a largely 3D-printer-built neighborhood near Austin.
The 33-year-old showed fans a glimpse into her family Thanksgiving dinner on Thursday.
The manufacturing of equipment for clean energy is moving back to the U.S. What’s behind it—and which companies stand to benefit.
Yahoo Finance's Brian Sozzi discusses leading business headlines including Tesla and Ford issuing vehicle recalls, Adidas investigating Ye over harrassment allegations, and Microsoft Teams coming under scrutiny in the EU for antitrust concerns.
Since becoming CEO of Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) in 1965, Buffett has overseen the creation of more than $680 billion in shareholder value and delivered an aggregate return on his company's Class A shares (BRK.A) of better than 3,600,000%. While there is a long list of reasons for Buffett's success, one of the most overlooked catalysts is portfolio concentration. Despite having more than $345 billion invested in around four dozen securities, 93% of Warren Buffett's portfolio can be traced to just four sectors.
‘I was nervous – very, very nervous,’ actor says
The series, which begins filming in February, was previously imagined as an opportunity to reunite the legacy cast. Grammer now says it's a chance to explore "an entirely new life" for "Cheers" icon Frasier Crane.
For TV's biggest stars, key roles on successful shows mean huge paychecks — but the payoff doesn't stop there. When shows are syndicated, redistributed, released on DVD, purchased by a streaming…
Yahoo Finance’s Daniel Howley joins the Live show to discuss Elon Musk’s decision to grant amnesty to suspended Twitter accounts.
Before 2022 comes to a close, advisors should kick off discussions with clients on a range of subjects, including retirement, investing, insurance and taxes. For many of these topics, there are year-end deadlines or contribution cut-offs that are important to … Continue reading → The post Webinar: 10 Things Advisors Should Discuss With Clients Before the Year Ends appeared first on SmartAsset Blog.
STORY: Vietnamese electric vehicle maker VinFast said Friday (November 25) it had shipped its first batch of 999 cars to the U.S.It marked a milestone for the company that set out five years ago to develop high-end manufacturing in the Southeast Asian country. VinFast is also in the process of building an EV plant in North Carolina that is awaiting final regulatory approval.Company chief Le Thi Thu Thuy Thuy said the company expected production to start there from July 2024.And that electric vehicles built there would qualify under the terms of the U.S.’s Inflation Reduction Act.It requires that 50% of critical minerals used in EV batteries come from North America or U.S. allies by 2024 – rising to 80% by the end of 2026. Major automakers have said those targets are unrealistic, while Le said they “came as a surprise”:“It doesn’t really impact our sales strategy in the U.S. As soon as we start manufacturing cars in the U.S., our customers will be eligible for the $7,500 tax incentives.”VinFast officials said 999 vehicles have been shipped in the first batch because it’s considered a lucky number. Shares in its listed parent company, Vingroup, which also has property and resort development businesses, rose around 6% in Friday trade.
“The Bodyguard” turns 30, and Kevin Costner explains why Whitney Houston was "the perfect choice" to co-star in the hit drama.
The Securities Commission of The Bahamas said FTX "misrepresented" the regulator's move to secure the embattled exchange's assets against hacks in bankruptcy court filings in the U.S.


Sharing Is Caring:

Leave a Comment