How are FMCG brands getting shoppers to convert online? – Marketing Week

How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.

Since the onset of the Covid-19 pandemic, ecommerce demand and activity have been elevated – something that comes as no news to anyone working in the retail or digital marketing industries.

Buy today to continue reading
Supermarket private labels increased their share of food sales from 35.8% in the second half of 2021 to 37% in the year to May 2022, according to new data from IRI.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.
Heinz believes prioritising innovation is the key to growth, a strategy which includes apologising for being ‘ridiculously late’ with the launch of its pasta sauce range.
Nathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Dr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.
Investment is particularly being made behind the Robinsons brand, which the business expects to be “challenged” by private label brands next year.
Despite posting record results after five years of sustained growth and a successful brand turnaround, Camelot lost its bid earlier this year to renew its National Lottery licence in 2024.
Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND


Sharing Is Caring:

Leave a Comment