In a recent announcement by Manchester United, the club mentioned its star player’s exit, with immediate effect. Cristiano Ronaldo’s comments in an interview didn’t quite sit right with the club, and allegedly that is the reason for the move. We take a deeper look into how sponsorship values and merchandise sales will take a hit, post the exit.
As the FIFA World Cup 2022 in Qatar picks up pace, we look into some of the brand associations from this year. While Nike was a clear winner with 13 national team jersey deals, arch rivals Adidas and Puma weren’t much behind, striking seven and six deals respectively.
Created using the latest in artificial intelligence and VFX, the film combines real footage of Messi playing at previous World Cups with body doubles and green screens.
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Will brand Ronaldo take a hit post exit from Manchester United? – ETBrandEquity
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